Entries open for the first Magic Millions Digital Sale

Entries open for the first Magic Millions Digital Sale

Magic Millions is proud to announce the launch of Magic Millions Digital, a new online auction platform, with entries now open for the first scheduled sale.
Custom built for Magic Millions by leading Australian-based developer Webtron, the brand new platform offers a fast, flexible and user-friendly experience, ensuring buyers can engage in online auctions with ease from anywhere in the world.

“We’ve invested in technology we know will set the benchmark for online selling.” Magic Millions Managing Director Barry Bowditch said. 

The new platform has been seamlessly integrated into Magic Millions existing technologies. Vendors can enter horses by using the Magic Millions Online Entries Facility, whilst buyers can log in to bid by using their Magic Millions Online Bidder ID and bid on lots once credit terms have been approved.

“With the platform now live and more team announcements to come shortly, we are very excited to call for entries and conduct our first sale. We have strong belief in what has been built and cannot wait to showcase it to the industry,” Head of Digital Bryce Bevan said.

For any lots entered, entry fee is $385 GST inclusive, with 5.5% GST inclusive commission applicable on lots sold plus TBA levy. No commission will be payable on passed in lots. Specific details regarding the platform can be found on our FAQ page by clicking here.

Entries are now open for Magic Millions Digital Sale (24-29 Oct) and will close on Wednesday October 22 at 12:00pm AEST. The catalogue will be published online on Friday October 24 at 2:00pm AEST. Bidding will close on Wednesday October 29 at from 12:00pm AEST.

For any enquiries, please contact Bryce Bevan at [email protected].  

MAGIC MILLIONS DIGITAL
2025-2026 Sale Dates *

24-29 October 2025
21-26 November 2025
5-10 December 2025
2-7 January 2026
23-28 January 2026
6-11 February 2026
27 February-4 March 2026
13-18 March 2026
27 March-1 April 2026
17-22 April 2026
1-6 May 2026
15-20 May 2026
29 May-3 June 2026
12-17 June 2026
26 June-1 July 2026
17-22 July 2026
31 July-5 August 2026
14-19 August 2026
28 August-2 September 2026
11-16 September 2026
25-30 September 2026
9-14 October 2026
23-28 October 2026
6-11 November 2026
20-25 November 2026
4-9 December 2026

* subject to change