Each May and June the Gold Coast Sales Complex comes alive with the Southern Hemisphere’s leading breeding stock sale, the Magic Millions National.
2026 will be no different with a quality line up of weanlings, race fillies and mares, broodmares and yearlings set to go under the hammer.
The National Sale has a proud history of both unearthing and selling champions. Winx, Golden Sixty, Aeliana, Autumn Glow, Sunshine in Paris, Pierro and Zoustar all emerged from canny Gold Coast buying.
The industry leading event gives breeders, vendors and prospective buyers the perfect springboard in trading the finest horseflesh in the Southern Hemisphere. It’s National by name, but International in quality and impact.
The Magic Millions National Sale stands as a spectacular centrepiece of the Australian racing calendar, annually transforming the Gold Coast into a global hub for thoroughbred excellence. More than just a high-stakes auction, the sale is a vital tourism engine, welcoming nearly 3,000 visitor’s from across Australia and internationally to Queensland’s premier coastal destination.
The National Sale draws an esteemed international cohort of owners, breeders, trainers, and enthusiasts—representing major players from Asia, UAE, Europe, and the Americas. Their arrival generates substantial tourism outcomes, injecting significant capital into the local economy through extended stays. Guests come to participate in one of the Southern Hemisphere’s most important bloodstock events, but they also experience the Gold Coast’s unique subtropical lifestyle, enjoying its famous beaches, high-end accommodation, and vibrant dining scene.
This annual influx of international visitors boosts local hospitality, retail, and ancillary businesses, profoundly elevating the region’s global profile. The Magic Millions National Sale successfully marries the excitement of elite equine trade with the allure of a luxury coastal getaway, ensuring the event remains a powerful and consistent driver of tourism for the Gold Coast each year. For more details on the National Sale please visit the Magic Millions Sales Pages.
Are you a business or brand interested in promoting an offering to a highly engaged audience of owners, breeders and industry participants travelling from across Australia and internationally to the Magic Millions National Sale? If so, please complete this form to have your business’s offer published as a Magic Millions Deal.
