Leading Australian thoroughbred sales company, Magic Millions, is delighted to announce Australia’s only licensed betting exchange, Betfair, as its Official Wagering Partner.
A leader in integrity, technology and innovation in wagering, Betfair becomes a major sponsor of Australia’s leading bloodstock sales company on the eve of the iconic Gold Coast Yearling Sale for 2013.
Giles Thompson, CEO of Betfair Australasia, said the association with Magic Millions is the first commercial sponsorship his organisation has embarked upon in Queensland racing and reflects Betfair’s support for racing’s two key stakeholders; punters and owners.
“As a proud supporter of thoroughbred racing at all levels, Betfair is thrilled to partner with Magic Millions as a major sponsor,” Thompson said.
“Our unique product offering has changed the face of wagering in Australia and we are here to stay. We look forward to a long and fruitful relationship with the nation’s most dynamic thoroughbred sale.
“Betfair is committed to the Australian racing industry and wants to continue to work with the industry to deliver a vibrant and competitive racing product to our customers.”
Magic Millions Managing Director Vin Cox said there was obvious synergy between the two brands.
“Betfair, like Magic Millions, is an industry leader and is committed to the growth of the industry into the future,” Cox said.
“Betfair boasts close to four million customers in over 55 countries and accordingly, is in a unique position to showcase the Magic Millions sales, and its many outstanding graduates, on global scale.”
Betfair’s sponsorship of Magic Millions is a nationwide arrangement, being launched on the Gold Coast and extending across sales in Adelaide, Perth and Launceston. Prospective buyers at each of these sales will be provided with exclusive access to Betfair’s unique owners’ club, further reinforcing Betfair’s support of racehorse ownership.
The new partnership between Magic Millions and Betfair will commence on January 1. The 2013 Magic Millions Gold Coast Yearling Sales will commence on January 9.